Shoppers in your stores are king. We understand the fundamental driving emotional forces that cause purchases beyond just price. The mindset of the consumer definitely changes while in-store. As a shopper the consumer’s actions are dictated by their intentions, and it can be difficult to grab the consumer’s attention to insert a brand into that mindset that isn’t already there. Shoppers are largely task-oriented, they have a shopping list of products in mind to purchase. In turn that means most shoppers are focused on certain products and brands to the exclusion of other products and competing brands, a phenomenon known as de-selection.
Great content delivered through digital signage can help break through the consumer’s mental blocking. When implemented properly, digital signage exists above the general noise level of the location, which it enables the brand to grab a consumer’s attention. OpenService will help drive more sales at the shelf with your digital signage network.