Digital Signage in restaurants can be used to create menu boards and can be changed dynamically throughout the day. High-margin food and drinks can automatically be promoted at specific times of the day. Patrons can be kept entertained via live TV, trivia and news feeds to reduce perceived wait times. Digital menu boards and point of sale promotions drive new incremental business and higher revenues. Digital signage can drive a 2-3% uplift in sales around the promoted items. Digital menu boards are cost effective and can deliver real-time day part changes to pricing and meal packages tied to your POS system.
With only half of all paper products being recycled, common sense would suggest that using fewer resources on a daily basis to deliver messages using energy efficient displays is a more green solution when compared to traditional paper and cardboard methods.